MLM Articles Directory
Government after MLM's
Misrepresention of Business Model as an Employment Opportunity
The
issue of information misrepresentation in mlm or network
marketing will not go away unless governments legislate against it
sooner than later.
The most annoying and
misleading is the presentation of a business opportunity as an
employment opportunity. Most mlm or network marketing recruiters
use this fraudulent pitch all the time.
The article below throws
more light on this issue and what steps government is taking to stop
the fraud.
Multi Level Marketing Misrepresenting Business Model
and Disguising it as an Employment Opportunity
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One
thing we have seen in multilevel marketing companies is that they
pretend that they are advertising for employment opportunities when in
actuality they are simply getting the customer there so they can sell
the auto multilevel marketing business. This is a clear
misrepresentation of their intentions and it is fraudulent. The Federal
Trade Commission understands this and is now proposing a new rule to
prohibit such activities and false advertising.
Personally I have
watched this tactic being used a coffee shop. The prospect comes in
sits down and hands will multilevel marketing recruiter their resume.
Next, the multilevel marketing recruiter starts asking all kinds of
questions about the qualifications and resume. Next, they start
pitching the whole multi level marketing scheme. Below is the Federal
Trade Commission's proposed new rules to stop this tactic;
Proposed section 437.5(m): Employment opportunity
"Proposed
section 437.5(m) would prohibit business opportunity sellers from
misrepresenting, directly or through a third party, a business
opportunity as an employment opportunity. The Commission's law
enforcement experience demonstrates that some business opportunity
sellers lure unsuspecting consumers by falsely representing that they
are offering employment when, in fact, they are offering vending,
work-at-home, or pyramid sales opportunities. For example, in many
instances consumers have responded to advertisements seeking sales
executives, only to discover that the "position" requires them to
purchase equipment or products from the seller and, in turn, to sell
the products or to recruit a down line to sell the products for them."
This
tactic must be stopped as the multilevel marketing recruiter to use it
are using a bait and switch type fraudulent inducement to get the
prospect to the meeting. It is amazing the amount of fraud goes on in
the multilevel marketing sector. It is not necessarily the business
model that is at fault, but rather than many unethical practitioners
who in document down line of these companies. I hope to Federal Trade
Commission's new rules solve this problem in stop fraudulent
inducement. Consider this in 2006.
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